The Influence Of Lifestyle On Consumptive Behaviour With Self-Concept as A Mediating Variable
DOI:
https://doi.org/10.23960/E3J/v9.i1.26-32Keywords:
Lifestyle, Self-Concept, Consumptive BehaviorAbstract
This study aims to examine the indirect effect of stimuli on consumptive behaviour through mediation, namely, self-concept. The sample in this study used a purposive sampling technique with a total of 95 students in Madiun City. This study used a quantitative approach with a path analysis of Partial Least Squares-Structural Equation Modelling (PLS-SEM) using SmartPLS. The results showed that the mediation path of self-concept significantly mediated the effect of stimuli on consumptive behaviour. This finding provides a theoretical contribution by strengthening the application of the S-O-R theory in the context of consumptive behaviour, as well as a practical contribution by emphasising the importance of strengthening self-concept as a strategy to control consumptive behaviour amidst an increasingly complex modern lifestyle. Furthermore, this study opens opportunities for further studies by exploring other variables to explain consumptive behaviour more comprehensively.
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