The Effect of Digital Literacy, Work Experience, and Family Support on Entrepreneurial Interest With Self-Confidence as a Moderation
DOI:
https://doi.org/10.23960/E3J/v9.i1.41-48Keywords:
Digital Literacy, Work Experience, Family Support, Entrepreneurial Interest, Self-ConfidenceAbstract
This study aims to analyze the influence of digital literacy, work experience, and family support on entrepreneurial intentions using the Theory of Planned Behavior (TPB) framework. Entrepreneurial intentions are seen as an important predictor of future entrepreneurial behavior, particularly in the context of rapid digital transformation. This study used a quantitative approach with a survey method. The study population was university students with a sample of 230 respondents selected using a proportional sampling technique. Data were collected through a structured questionnaire with a five-point Likert scale. The data analysis technique used was path analysis with the help of SPSS. The results showed that digital literacy had a positive and significant effect on entrepreneurial attitudes, work experience had a significant effect on perceived behavioral control, and family support had a significant effect on subjective norms. Furthermore, entrepreneurial attitudes, perceived behavioral control, and subjective norms were proven to have a positive and significant effect on entrepreneurial intentions. These findings confirm that the Theory of Planned Behavior is an appropriate model in explaining entrepreneurial intentions. This study emphasizes the importance of strengthening digital literacy, providing relevant work experience, and family support in fostering students' entrepreneurial intentions in the digital era.
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