Literacy, Family, and Technology: Unravelling the Driving Factors of Rural Community Investment Behaviour
DOI:
https://doi.org/10.23960/E3J/v9.i1.105-109Keywords:
Family Environment, Financial Inclusion, Financial Literacy, Investment Behaviour, Technology Literacy, Village CommunitiesAbstract
Rural communities often show low levels of investment participation despite ongoing global financial and digital inclusion efforts. This study aims to investigate the driving factors of investment behaviour in rural areas by examining the impact of financial literacy, family environment, and technology literacy on investment interest. Using a quantitative approach with a survey design, data were collected from purposively selected samples in a developing rural area in Indonesia. The hypothesis was tested using multiple linear regression analysis. The results of the study revealed that financial literacy, family environment, and technology literacy had a significant and positive effect on the investment interest of rural communities, both partially and simultaneously (F = 81.867, p < 0.01). Furthermore, the proposed model was able to explain 76.2% (R² = 0.762) of the variation in investment interest, indicating the strong predictive ability of the selected variables. This study concludes that efforts to encourage investment behaviour in rural demographics require a holistic approach that synergises financial education, supportive family dynamics, and digital literacy. These findings provide valuable implications for policymakers and financial institutions in designing targeted and contextual financial inclusion programs for rural communities.
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