Digital Innovation in Education Services: A Qualitative Study of Android-Based PPDB Implementation to Enhance Transparency and Service Quality
DOI:
https://doi.org/10.23960/E3J/v9.i1.49-55Keywords:
Digital Innovation, Education Services, PPDB, Transparency, Service QualityAbstract
The rapid development of digital technology has encouraged educational institutions to adopt innovative approaches in delivering public education services. One critical area of digital transformation is the New Student Admission System (PPDB), which plays a strategic role in ensuring transparency, fairness, and service quality. This study aims to examine the implementation of an Android-based PPDB system as a form of digital innovation in education services at State Senior High School 1 Seputih Banyak. A qualitative descriptive approach was employed to explore users’ experiences and perceptions of transparency and service quality in the digital admission process. Data were collected through semi-structured interviews with students, parents, and school stakeholders who were directly involved in the PPDB process and analyzed using thematic analysis. The findings indicate that the Android-based PPDB system contributes positively to the modernization of education services by improving efficiency, accessibility, and transparency. Users perceived clearer dissemination of admission information, greater openness in the selection process, and enhanced convenience compared to manual admission mechanisms. The system also improved service quality by reducing administrative complexity and facilitating faster communication. However, challenges related to technical reliability and varying levels of digital literacy among users were identified as factors influencing system effectiveness. Overall, the study highlights that digital PPDB implementation can strengthen public trust and enhance education service delivery when supported by reliable infrastructure and adequate user assistance. The findings underscore the importance of user-centered qualitative evaluation in understanding the practical impact of digital innovation in education services.
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