Transformation of Trade and The Dynamics of MSME Networks: A Regional Economic Study at Tanah Abang Market
DOI:
https://doi.org/10.23960/jpg.v14.i2.330Keywords:
Regional Economy, MSME Networks, Tanah Abang Market, Trade, Trade TransformationAbstract
Tanah Abang Market is the largest wholesale center for textiles and fashion products in Indonesia and plays a strategic role in the regional economy of DKI Jakarta. Two changes affect its function: the development of the physical form of the area and the shift of trading activity into the digital realm. This article aims to explain the role of physical development in the wholesale function of Tanah Abang, to examine changes in MSME trading activity resulting from digitalization, and to analyze how the two are related for regional economic resilience. The study uses a qualitative approach with a narrative thematic literature review method. The findings show that the division of the market into blocks, revitalization, kiosk expansion, and connectivity with public transportation strengthen the wholesale function and widen the reach of buyers. Digitalization changes MSME activity through price competition, changes in the distribution chain, and differing traders’ attitudes toward the closure of TikTok Shop. Even so, buyers still come in person and some resellers still collect goods at the market, so the physical function of the market appears to be shifting rather than disappearing. The regional economic resilience of Tanah Abang therefore depends on strengthening the physical area, traders’ digital capability, and government policy support.
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Copyright (c) 2026 Wini Mustikarani , Sulaiman, Nayla Azzahra Djaya, Calista Salsabilla Novianty, Gianti Gita Pertiwi, Ardini Ghiti Syamsu, Hana Olivia Silitonga, Michella Audrey, Sophia Laurent Claudia Sinaga (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 International license
