An Analysis of Tourism Carrying Capacity in the Development of the Hortimart Agro Center Tourism Site, Bawen–Semarang
DOI:
https://doi.org/10.23960/jpg.v14.i1.85Keywords:
Tourism Carrying Capacity, Sustainable Development Strategy, Hortimart Agro CenterAbstract
The increasing number of tourist visits to the Hortimart Agro Center from year to year presents new challenges in managing environmental carrying capacity. This study aims to analyze the tourism carrying capacity to ensure sustainability and enhance visitor experience quality. Utilizing a quantitative approach, this research involves calculations of physical carrying capacity (PCC) and effective carrying capacity (ECC), as well as a SWOT analysis to formulate appropriate development strategies. Data were collected through observation, interviews, questionnaires, and documentation involving 100 respondents selected using accidental sampling. The findings indicate that the ECC value is only 10 persons per hour, while the actual number of visitors (JKr) reaches 230 persons per day, suggesting that the environmental capacity has been exceeded. Although the aspects of attraction, amenities, and accessibility received positive evaluations, weaknesses remain in attraction innovation and digital promotion. Therefore, a sustainable development strategy that includes capacity adjustment, service enhancement, and attraction diversification is essential to maintain the sustainability and competitiveness of the destination.
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